Here at Boomerang Creative, we’ve had the pleasure of working with many brand new start-up companies and have learnt a few lessons along the way. We’ve helped businesses to understand their target markets, create and develop their brand, and ultimately make a success of their new venture. Here are our top 3 tips for ensuring your start-up takes off:
It’s so vital to get your branding right. Having a beautiful looking logo is excellent, but you need to think carefully about whether it will work across all platforms. Will it look gorgeous printed on your marketing materials and stationery? Will it translate well across your social media platforms? Is it creating the right message for potential customers or clients? Our creative team are experts at designing and developing brands that make a lasting impression.
Ensuring that you have a coherent digital marketing strategy is key to making your brand launch a success. Digital marketing covers a whole host of different marketing techniques, but the most important to consider are:
Take time to find which channels are a priority for your business. Undertaking competitor research at this stage is always helpful to ensure that you are marketing and advertising in the places that the rest of the industry is too. If social media isn’t a huge driver of leads in your particular industry, we can help identify which channels are suitable and devise a marketing strategy to work coherently across them.
Ensuring that your new website is set up with necessary tracking tools such as Google Analytics is essential to help you understand the performance of your site and the success of your digital marketing activities.
Our developers always ensure that all of the sites we create work flawlessly across all devices. Research has shown that over 50% of mobile users will leave a website if it doesn’t load appropriately within 3 seconds – over half your potential customers – so it’s essential to get it right.
If you’re a start-up business looking for success,
contact us – we’d love to work with you!
Email us on firstname.lastname@example.org or call 01635 517517.
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