In our last blog, we talked through how you segment, target and position to create your target market and now you’re ready to create your consumer persona.
Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.
Follow our step by step to create your own consumer persona:
Now you have a picture of a typical customer. This means when you start to create your strategy, you’ve decided your position in your target market as well as a consumer persona to base your communications on.
As you start to develop, you can include more and more details on your consumer persona. You may decide from your targeting, you can have more than one persona, creating a different persona for each target market if this would work for you.
Understanding who your target market is something we can help with and creating you pieces specifically for your consumer personas. We’re experts in bespoke marketing material and we’d love to work with you!
Next ArticleSegmentation, Targeting & Positioning
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