It’s now more important than ever to optimise your online presence, and there are about a million digital-savvy ways to do it.
But, it’s essential to understand the five key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.
Connecting your potential customers with information that will help them find what they’re looking for and then encourages them to buy. Search engine optimisation (SEO) is a smart way of ensuring the right keywords and phrases are used in your website, so your listing is higher for customers to see. Applying this, and pay-per-click (PPC) where you pay for your ad to be displayed at the top when a keyword/phrase is used, will increase your SEM to draw in more customers.
Every time your business gets a positive review, you can focus on sharing it to a third-party website such as social media or blog pages. This ensures your target audience is more likely to see the reviews, playing on word of mouth to encourage sales. It’s also a good idea to respond to negative reviews and public relations through a social media news centre or blog. This demonstrates your company are dealing with any issues raised.
Ensuring your business connects with partners that can help your business grow is essential; if you can manage long-term arrangements that promote your services through partnerships, you can continue to reach new audiences. The type of online partnerships you can focus on are affiliate marketing or aggregators, sponsorships or co-branding.
Using online adverts, like banners or costly media adverts on relevant sites, can help your business achieve broader brand awareness. Including click-through links also encourages potential customers to go to a target site or product page where they have the option to purchase.
A crucial part of digital, social media allows your business to communicate and participate with customers’ online, helping to reach and engage with more people. Messages can achieve a lot more people than direct mail can, but also creates your business a humanly/personable touch.
Using these five digital media channels, or even starting with one and building up, is an excellent way of increasing your brand awareness. Sometimes, you can have the best product but if people haven’t heard of you or you’re on the second page of Google, you won’t even be considered.
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