What is Hootsuite?

Tuesday, 10 September 2019

The social media one stop shop is the perfect way to describe Hootsuite, easy and efficient. Here at Boomerang, we use the platform on a daily basis and would be quite frankly, at a loss without it.

To put it simply, Hootsuite is a social media management tool which allows users to manage several social media channels in one place. Yes that’s right, your Facebook, Instagram, Twitter, LinkedIn, Google and WordPress are all assessable in the same place so you don’t have to keep going from account to account to post and monitor.

Once you’ve taken the big leap and signed up for a Hootsuite account, you’ll be faced with a streaming dashboard. This is the perfect time to sync all your social media platforms, in our case we have at least 8 accounts we monitor daily. The stream feature allows you to view your feeds in one place, the ability to monitor when the brand name is mentioned and search for keywords that people are using in discussions. For example, if I was looking for people talking about MARKETING in NEWBURY, the steam would include tweets including those words. If that wasn’t good enough for you, the stream feature also allows you to monitor, share and respond to people mentioning, commenting and direct messaging!

Now to the best part, the publisher feature! This part of the platform allows users to schedule and post content to numerous different accounts simultaneously.   The post composer allows you to select the accounts to post too, add captions, links, media, gifs and even edit before showing you a preview post from the view of different social medias. If you want to post there and then you can, but the scheduler also allows you to choose a later time and date to post the content for you without another press of a button. Followed by a simple week to week view of what you have scheduled, what time and what platform, can’t go wrong.

Next onto our favorite A word, Analytics! The analytics section of Hootsuite gives you week by week figures of individual platforms performance. This is recorded by the quantity of posts, fans, engagements and traffic, highlighting what areas need improvement and whats working for each brand and platform.

The list of features goes on and on and if I was to break down all of them this blog would turn into a dissertation and nobody wants that.  If you would like any more information regarding social media management or are in need of help in any way, don’t hesitate to get in contact with us!

Give us a call on 01635 517517 or email us at hello@boomearngcreative.agency.

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