Latest News

Keep up with the latest news from us and the creative world. 

Consumer Personas

Consumer Personas

Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.

Thursday, February 28, 2019 9:31:37 AM


Segmentation, Targeting & Positioning

Segmentation, Targeting & Positioning

Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.

Thursday, February 21, 2019 2:43:00 PM


Digital media channels – what should you be using?

Digital media channels – what should you be using?

It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.

Wednesday, February 6, 2019 3:57:17 PM


Join the Boomerang team!

Join the Boomerang team!

We are looking for a highly motivated Digital Communications Coordinator with a vibrant creative skillset to work across our broad range of clients.

Tuesday, December 4, 2018 9:45:00 AM


Watch your tone!

Watch your tone!

Businesses are so much more than an office, spreadsheets and endless cups of tea. What makes your business unique is your people and their personalities. Your business should have a personality too!

Thursday, August 23, 2018 8:43:44 AM


3 steps to start-up success!

3 steps to start-up success!

Here at Boomerang Creative, we’ve had the pleasure of working with many brand new start-up companies and have learnt a few lessons along the way.

Thursday, July 26, 2018 9:33:28 AM