A day in the life of a Digital Communications Coordinator

What does a 'Digital Communications Coordinator' do in a day?

Content creation, curation, audience engagements, proofreading, and Hootsuite scheduling are all part of my daily life as a Digital Communications Coordinator at Boomerang Creative.

My day usually begins by checking our Hootsuite account and checking the profiles of all our clients for any audience engagement overnight, as well as checking the conversation streams. These streams record conversations involving a keyword or multiple keywords chosen by me which are usually my client’s brand names.

Next, I’ll manage our communities by responding to messages and comments on various social media platforms, ensuring that my client’s brands are humanised online by the way they engage with their audiences.

The absolute best part of my job – in my opinion – is the blogging and creative content writing that I do for a number of my clients. I love to immerse myself into a topic of interest, researching competitor’s blogs and ensuring that the articles I write are more engaging, fun, and easy to read than those of their competitors.

The multitude of benefits that blogging can bring to a business is why I’m so passionate about it. A good blog which is kept up to date with fresh content helps a website’s Google Ranking; it helps drive new traffic to your website; it helps to convert that traffic into leads when you include a call-to-action at the end of the blog article; and it helps to establish authority in the businesses’ market. A well written blog shows that you know what you’re talking about!

If you’d like to talk to us about starting a blog for your business, contact us on hello@boomerangcreative.agency –  we’d love to have a chat and discuss how we can help you!

Sarah Elliott

Digital Communications Coordinator 

Tuesday, August 22, 2017 11:27:48 AM


Boomerang appointed as Designer in Residence at Trinity School

Boomerang appointed as Designer in Residence at Trinity School

We were approached by Trinity School in Newbury, Berkshire who were looking for a local design agency to work with their design and technology department during the school’s design and technology week.

Friday, June 29, 2018 9:46:16 AM


Venus Awards

Inspirational Woman Venus Award goes to our forward-thinking manager!

Our very own Creative Director Anna Sampson has won the University of Reading’s ‘Inspirational Woman’ prize at the Thames Valley Venus Awards.

Thursday, June 21, 2018 2:54:47 PM


The importance of colour in branding

The importance of colour in branding

Many years of research has shown the impact that different colours have on thoughts, feelings and perceptions. That’s why it’s so important that you choose carefully when thinking about the visual aspect of your brand identity.

Friday, June 1, 2018 11:34:46 AM