Rebranding isn't just changing your logo, the rebrand process can involve a whole heap of changes, from the way your company/product/service positions itself in the market, to adjusting its core values, key advertising tactics and its visuals.
There's never any guarantee that a rebrand will work and produce the desired results, and on top of that, it can take up a huge chunk of your marketing budget. If your brand is already well known, you risk losing the strong recognition that you already have in the market which could be a big step backwards.
If you want a new look for your business, why not just have a restyle rather than a whole rebrand? Restyling your logo can make a massive difference, and big brands such as Mastercard and Deliveroo have done just that with great success. Mastercard, who have one of the most recognisable logos worldwide, have a new visual identity that is strikingly similar to the logo we all know and recognise, retaining its old familiarity whilst also bringing it into the digital age.
Even the most subtle changes can make a massive difference to your brand identity. A font change in your logo or a different colour in your colour palette can all be instrumental in giving your branding a fresh new look!
Monday, September 12, 2016 5:18:16 PM
This is a really exciting time for the creative team at Boomerang Creative, with new clients in our portfolio we are looking for a highly motivated Junior Content Executive with a vibrant creative skillset to work across our broad range of clients.
Monday, November 5, 2018 12:38:44 PM
Businesses are so much more than an office, spreadsheets and endless cups of tea. What makes your business unique is your people and their personalities. Your business should have a personality too!
Thursday, August 23, 2018 8:43:44 AM
Here at Boomerang Creative, we’ve had the pleasure of working with many brand new start-up companies and have learnt a few lessons along the way.
Thursday, July 26, 2018 9:33:28 AM