Rebranding isn't just changing your logo, the rebrand process can involve a whole heap of changes, from the way your company/product/service positions itself in the market, to adjusting its core values, key advertising tactics and its visuals.
There's never any guarantee that a rebrand will work and produce the desired results, and on top of that, it can take up a huge chunk of your marketing budget. If your brand is already well known, you risk losing the strong recognition that you already have in the market which could be a big step backwards.
If you want a new look for your business, why not just have a restyle rather than a whole rebrand? Restyling your logo can make a massive difference, and big brands such as Mastercard and Deliveroo have done just that with great success. Mastercard, who have one of the most recognisable logos worldwide, have a new visual identity that is strikingly similar to the logo we all know and recognise, retaining its old familiarity whilst also bringing it into the digital age.
Even the most subtle changes can make a massive difference to your brand identity. A font change in your logo or a different colour in your colour palette can all be instrumental in giving your branding a fresh new look!
Monday, September 12, 2016 5:18:16 PM
Your audience’s first impression of your business is now based almost exclusively on your website – which means it needs to make the perfect impression of your organisation. It should establish your brand, provide information on your products or services, and ultimately prove to be one of your most important sales tools.
Friday, May 4, 2018 12:52:04 PM
Did you know that 70% of graphic design students are women; yet only 11% are Creative Directors?
Monday, April 23, 2018 9:21:16 AM
Much of the internet is interactive. You can press ‘like’ buttons, ‘share’ buttons, add comments to blogs – but most interactivity is found in the ‘social sphere’. However, businesses still need to include interactivity on their website to excite and engage visitors.
Thursday, March 1, 2018 11:19:49 AM