Don’t rebrand, just restyle!

Don’t rebrand, just restyle!

Rebranding isn't just changing your logo, the rebrand process can involve a whole heap of changes, from the way your company/product/service positions itself in the market, to adjusting its core values, key advertising tactics and its visuals.

There's never any guarantee that a rebrand will work and produce the desired results, and on top of that, it can take up a huge chunk of your marketing budget. If your brand is already well known, you risk losing the strong recognition that you already have in the market which could be a big step backwards.

If you want a new look for your business, why not just have a restyle rather than a whole rebrand? Restyling your logo can make a massive difference, and big brands such as Mastercard and Deliveroo have done just that with great success. Mastercard, who have one of the most recognisable logos worldwide, have a new visual identity that is strikingly similar to the logo we all know and recognise, retaining its old familiarity whilst also bringing it into the digital age.

Even the most subtle changes can make a massive difference to your brand identity. A font change in your logo or a different colour in your colour palette can all be instrumental in giving your branding a fresh new look!

Monday, September 12, 2016 5:18:16 PM


Consumer Personas

Consumer Personas

Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.

Thursday, February 28, 2019 9:31:37 AM


Segmentation, Targeting & Positioning

Segmentation, Targeting & Positioning

Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.

Thursday, February 21, 2019 2:43:00 PM


Digital media channels – what should you be using?

Digital media channels – what should you be using?

It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.

Wednesday, February 6, 2019 3:57:17 PM