Much of the internet is interactive. You can press ‘like’ buttons, ‘share’ buttons, add comments to blogs – but most interactivity is found in the ‘social sphere’. Until now, business websites have been a static space for a company to tell the world a bit about themselves and their services, but it’s no secret that capturing and retaining the attention of users is quite a challenge, and blocks of text and a few pictures will, honestly, just bore people.
An interactive website is the best way to combat this problem. Technology is always advancing in the modern world and every organisation, whether small, medium, or large needs an attractive, informative and engaging website that gives them maximum visibility to potential clients, customers and partners.
We’ve written about the importance of a solid SEO strategy and strong keywords here, but another really important aspect of your website to consider is the user experience. So how exactly can you ensure that you website is providing a good interactive experience?
Take your main subject of the website into consideration. For example, if you have an e-commerce site and you display several products, consider presenting your products in a more interactive way such as a flipbook, rather than just endless rows of images. If your website displays the weather, consider having a clickable interactive map for people to select their area.
It’s important to remember that all interactive features should be useful and relevant to the user, and will encourage them to stay on your site for longer. Don’t add flashy and unnecessary bits of interactivity that will detract from the main message of your website.
If you are looking for a website design and development company to work with that offers a seamless solution to your digital needs, then look no further! Our team know exactly what it takes to build a visually stunning website that maximises your online visibility and converts leads into sales. We offer a full spectrum of services from graphic and web design and development, SEO, digital marketing and much more. Contact us, we’d love to chat about your next project. Call on 01635 517517 or email firstname.lastname@example.org.
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Here at Boomerang Creative, we’ve had the pleasure of working with many brand new start-up companies and have learnt a few lessons along the way.
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