It’s been a whole year since Facebook CEO Mark Zuckerburg hinted that the long-awaited version of the ‘dislike’ option would be coming soon to the social network giant.
Whilst an official ‘dislike’ option was not launched, the Reactions buttons allow users to respond to posts in new ways – and respond quickly, which is important when 90% of your audience is accessing your platform via mobile.
Facebook have released new data on Reactions use, noting that the buttons have been used 300 billion times in total since launch.
The reactions are also now an important part of Facebook’s algorithm, and how it tailors the News Feed to suit specific users and their interests. Facebook says: "Over the past year we've found that if people leave a Reaction on a post, it's an even stronger signal that they'd want to see that type of post than if they left a Like on the post, so we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person."
Businesses on Facebook have found success in using the Reactions buttons as a research tool. It’s easy to set up a poll on Facebook using reactions, simply upload an image with four options for people to choose, and ask people to react for different options. This is fun for people to take part in – and great for a business page, as it is an excellent way to increase your engagement and reach.
What do you think of Facebook Reactions? If you would like to know how best to utilise Reactions or need support with your social media, contact us on firstname.lastname@example.org.
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