It’s the spookiest time of the year! Have you considered how your small business might capitalise on this Americanised holiday? If not, don’t worry – we’ve detailed below some of our favourite Halloween marketing ideas to bring some festive fun to your business.
1. Change your Social Media and Website artwork
Ask your design team to create some new Halloween themed artwork for your social media channels. Include some cheesy lines, such as “Spookily good deals!” and some nice visual artwork. Work the theme through to your website too.
2. Hand out treats to your customers
If you have a physical shop front that people can visit, add some spooky touches. It doesn’t have to cost much, and can be really effective in getting people through the door. Feature some of your products in a Halloween window display and hand out treats to your customers. A small touch such as small freebie is memorable and will make people want to return.
3. Team up with other local businesses and hold an event
Hold a 2-for-1, a ‘trick or treat’ hunt, a best costume competition – and don’t forget to share your ‘behind the scenes fun’ pictures on your social media. Humanise your brand, show that you’re fun, different, and worth a visit.
4. Send a promotional eNewsletter to your customer base
If you don’t have a physical shop front that people can visit, then you want to send potential customers directly to your website – but don’t forget, your existing customers are your most valuable leads. A quick eNewsletter with a Halloween theme can stand out from your usual sales pitch and encourage people to click through to your website.
If you need help with your marketing strategy, contact Boomerang Creative. Our friendly team have a wealth of experience creating bespoke marketing strategies for small businesses, through to large corporate clients.
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