How to choose the right creative agency for your project

How to choose the right creative agency for your project

It’s a minefield out there. We work in an incredibly fast-paced industry, technologies are often changing and businesses in this sector are constantly evolving. How can you ensure that you are choosing the right agency for your project?

Do your research

Recommendations and word of mouth can be a quick and easy way to find a creative agency, but be careful about using the first agency you’ve heard about. Depending on the size of your business and the scope of your project, you could be spending thousands of pounds – and you want to ensure you’ve chosen the correct partner who fully understands your vision! Make use of Google search and ratings, as well as Facebook reviews and other testimonials.

Don’t be distracted by the big names

As with most industries, there are the big well known agencies and the lesser known ones. With big agencies can come a potentially large price tag. Don’t underestimate the smaller agencies – they can provide the “big agency talent” with small agency pricing. Your designer and project manager won’t be just another cog in a big machine and the whole team will work together on your project.

Have your brief ready

You will be relied upon to have your brief at your initial meeting with a design agency. You need to outline the kind of creative support you require and your ideal outcome. If you don’t fully understand what it is that you need, take time with an agency to discuss your project and build a brief together.

Don’t be drawn in by ‘flashy’ case studies

Having large, well known brands as case studies is a great selling tool – after all, a well-known brand would only work with the best, right? This is not always the case.  It’s more important to work with an agency that has the experience to deal with your project, and that the agency you choose understands and respects the values of your business.

 We’re ready and waiting to work with you on your next project! We are lucky to have worked with some really incredible clients on a diverse range of creative projects. Every new project is something to get excited about! Contact us on 01635 517517 or email hello@boomerangcreative.agency.

Sarah Elliott

Digital Communications Coordinator 

Tuesday, September 26, 2017 9:28:53 AM


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