Instagram Stories is taking off

Instagram Stories is taking off!

In August we wrote a blog post about the new Instagram Stories feature, which included a low-down on some of the features and a comparison to Snapchat. If you missed it, you can read that article here.

Fast forward and it's October 2016, and in just two short months Instagram Stories has 100 MILLION daily active users. The success of this feature was expected, as Instagram already had a huge active user base; lots of those were young 'trendy' individuals who are up to date with technology and would be excited to try live updates. This success equates to two-thirds of the daily active user population for Snapchat, so it's safe to say that Snapchat has some fierce competition.

The quick uptake of this feature shows that photo-focused social sharing is proving to be massively popular, and individuals and businesses alike should take note of this. Be where your customers are, share some 'exclusive' behind the scenes content and start a conversation.

We've been enjoying using the feature and having a sneak peek 'behind the scenes' of other businesses that we follow. Make sure you're following us @boomerangcreative to keep up to date with the latest from us!

Monday, October 17, 2016 5:22:42 PM


Consumer Personas

Consumer Personas

Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.

Thursday, February 28, 2019 9:31:37 AM


Segmentation, Targeting & Positioning

Segmentation, Targeting & Positioning

Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.

Thursday, February 21, 2019 2:43:00 PM


Digital media channels – what should you be using?

Digital media channels – what should you be using?

It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.

Wednesday, February 6, 2019 3:57:17 PM