Instagram Stories is taking off

Instagram Stories is taking off!

In August we wrote a blog post about the new Instagram Stories feature, which included a low-down on some of the features and a comparison to Snapchat. If you missed it, you can read that article here.

Fast forward and it's October 2016, and in just two short months Instagram Stories has 100 MILLION daily active users. The success of this feature was expected, as Instagram already had a huge active user base; lots of those were young 'trendy' individuals who are up to date with technology and would be excited to try live updates. This success equates to two-thirds of the daily active user population for Snapchat, so it's safe to say that Snapchat has some fierce competition.

The quick uptake of this feature shows that photo-focused social sharing is proving to be massively popular, and individuals and businesses alike should take note of this. Be where your customers are, share some 'exclusive' behind the scenes content and start a conversation.

We've been enjoying using the feature and having a sneak peek 'behind the scenes' of other businesses that we follow. Make sure you're following us @boomerangcreative to keep up to date with the latest from us!

Monday, October 17, 2016 5:22:42 PM

Boomerang appointed as Designer in Residence at Trinity School

Boomerang appointed as Designer in Residence at Trinity School

We were approached by Trinity School in Newbury, Berkshire who were looking for a local design agency to work with their design and technology department during the school’s design and technology week.

Friday, June 29, 2018 9:46:16 AM

Venus Awards

Inspirational Woman Venus Award goes to our forward-thinking manager!

Our very own Creative Director Anna Sampson has won the University of Reading’s ‘Inspirational Woman’ prize at the Thames Valley Venus Awards.

Thursday, June 21, 2018 2:54:47 PM

The importance of colour in branding

The importance of colour in branding

Many years of research has shown the impact that different colours have on thoughts, feelings and perceptions. That’s why it’s so important that you choose carefully when thinking about the visual aspect of your brand identity.

Friday, June 1, 2018 11:34:46 AM