Events and PR activities have one objective: to raise awareness of your brand/product. With that in mind, it’s important to ensure that people start spreading the word, both via word of mouth and on social media. So, how can you get people talking?
What to do BEFORE the event:
DURING your event:
AFTER your event:
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Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.
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It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.
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