We’re not ashamed to admit that we’re all massive foodies at Boomerang. We can often be found talking about our favourite restaurants and sharing new recipes, and we have all definitely shared pictures of our food online – something that we’ve noticed more and more people are doing over recent years.
Gone are the days when a group of friends would just sit down for a meal together and enjoy their food. Nowadays, it seems like it is common practice to snap a photo and share on your social media before you begin eating.
As well as snapping photos, it’s now more popular than ever to ‘check in’ using Facebook’s functionality. People ‘check in’ as a way of broadcasting and sharing with the world where they are, and what they’re up to – even who they’re with, which is all part of the 21st Century’s obsession with sharing a huge portion of their lives on social media.
All of this is great for the businesses behind the food; this organically generated content by their customers is an excellent way to achieve a bit of free advertising! But it also applies the pressure to restaurants and eateries to produce the most photogenic and ‘Instagram-worthy’ food imaginable, to ensure that people want to share it.
We are really enjoying working with our client Arigato on their marketing plan and we actively encourage customers to create organic content – whether that be writing reviews on TripAdvisor, sharing pictures of their food, or checking in when they visit.
The buzz around food on social media doesn’t look to be ending anytime soon. We’d love to know what you think about sharing pictures of your food; is it interesting to see what others eat? Or is it just sharing a bit too much?
Digital Communications Coordinator
Friday, July 28, 2017 2:54:29 PM
Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.
Thursday, February 28, 2019 9:31:37 AM
Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.
Thursday, February 21, 2019 2:43:00 PM
It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.
Wednesday, February 6, 2019 3:57:17 PM