The benefits of blogging for business

The benefits of blogging for business

Are you considering creating a blog for your business? Want to know the benefits that a well-written blog could bring?

Let’s start off with a few stats.

  • The average company that writes a blog receives 55% more website visitors compared with a business without a blog.


  • Websites with a blog element receive 97% more links through to their website.


  • 70% of consumers learn about a company through articles rather than adverts. Although adverts might be everywhere, it has been proven that people still prefer to read and engage with organic content.


Looks good, right? Well, an increase in website visitors is not all that a blog can bring to your business.

Blogs boost Search Engine Optimisation

Search engines love fresh content. What better way to provide frequent content than with blog posts? By blogging on a consistent basis, you give Google (and other search engines) new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages.

Establish your business as an industry leader

No matter the size of your business, you can build trust and respect in your industry by providing valuable, expert information in your blog posts. Over time you become a “go to” resource for helpful, informative content which can ultimately lead to higher customer conversion rates. This is especially true for small businesses who are trying to compete with their larger competitors.

Create opportunities for sharing

Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

Connect others to your brand

Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives a human face to your brand and takes away the ‘corporate’ business feel which people often shy away from interacting with.


Are you interested in creating a blog for your business? We can help. Boomerang Creative are experts in creating engaging, interesting, informative content for your business blog – no matter which industry you are in. Contact us on 01635 517517 or email We look forward to hearing from you!

Tuesday, December 5, 2017 8:48:25 AM

Keep refreshing your website!

Keep refreshing your website!

Your audience’s first impression of your business is now based almost exclusively on your website – which means it needs to make the perfect impression of your organisation. It should establish your brand, provide information on your products or services, and ultimately prove to be one of your most important sales tools.

Friday, May 4, 2018 12:52:04 PM

Girl Power! Promoting women in Design Leadership

Girl Power! Promoting women in Design Leadership

Did you know that 70% of graphic design students are women; yet only 11% are Creative Directors?

Monday, April 23, 2018 9:21:16 AM

Engage your website visitors with interactivity

Engage your website visitors with interactivity

Much of the internet is interactive. You can press ‘like’ buttons, ‘share’ buttons, add comments to blogs – but most interactivity is found in the ‘social sphere’. However, businesses still need to include interactivity on their website to excite and engage visitors. 

Thursday, March 1, 2018 11:19:49 AM