The benefits of blogging for business

The benefits of blogging for business

Are you considering creating a blog for your business? Want to know the benefits that a well-written blog could bring?

Let’s start off with a few stats.

  • The average company that writes a blog receives 55% more website visitors compared with a business without a blog.


  • Websites with a blog element receive 97% more links through to their website.


  • 70% of consumers learn about a company through articles rather than adverts. Although adverts might be everywhere, it has been proven that people still prefer to read and engage with organic content.


Looks good, right? Well, an increase in website visitors is not all that a blog can bring to your business.

Blogs boost Search Engine Optimisation

Search engines love fresh content. What better way to provide frequent content than with blog posts? By blogging on a consistent basis, you give Google (and other search engines) new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages.

Establish your business as an industry leader

No matter the size of your business, you can build trust and respect in your industry by providing valuable, expert information in your blog posts. Over time you become a “go to” resource for helpful, informative content which can ultimately lead to higher customer conversion rates. This is especially true for small businesses who are trying to compete with their larger competitors.

Create opportunities for sharing

Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.

Connect others to your brand

Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives a human face to your brand and takes away the ‘corporate’ business feel which people often shy away from interacting with.


Are you interested in creating a blog for your business? We can help. Boomerang Creative are experts in creating engaging, interesting, informative content for your business blog – no matter which industry you are in. Contact us on 01635 517517 or email We look forward to hearing from you!

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