In October of last year, we reported on the success of Instagram Stories which soared to 150 million daily users in just 5 months. If you missed it, you can read more here.
Following closely in the footsteps of Snapchat and Instagram is Facebook, which has launched Facebook Stories on IOS and Android in Ireland, with plans to bring it to more countries in the coming months.
So why is there another attempt at copying Snapchat, when Facebook already owns Instagram and therefore the Instagram Stories feature?
This is what Facebook told TechCrunch:
“Facebook has long been the place to share with friends and family, but the way that people share is changing in significant ways. The way people share today is different to five or even two years ago – it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.”
With over 1.79 billion monthly active users already on Facebook, the new feature could prove to be incredibly popular, but will it stunt the growth of Snapchat for good? Yes, people want convenience, and if you can get similar functionality on an app you already use, some people will be more than happy to settle for a clone – but would you? Let us know.
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