The ‘Story’ Continues…

The ‘Story’ Continues…


In October of last year, we reported on the success of Instagram Stories which soared to 150 million daily users in just 5 months. If you missed it, you can read more here.


Following closely in the footsteps of Snapchat and Instagram is Facebook, which has launched Facebook Stories on IOS and Android in Ireland, with plans to bring it to more countries in the coming months.


So why is there another attempt at copying Snapchat, when Facebook already owns Instagram and therefore the Instagram Stories feature?


This is what Facebook told TechCrunch:


“Facebook has long been the place to share with friends and family, but the way that people share is changing in significant ways. The way people share today is different to five or even two years ago – it’s much more visual, with more photos and videos than ever before. We want to make it fast and fun for people to share creative and expressive photos and videos with whoever they want, whenever they want.”


With over 1.79 billion monthly active users already on Facebook, the new feature could prove to be incredibly popular, but will it stunt the growth of Snapchat for good? Yes, people want convenience, and if you can get similar functionality on an app you already use, some people will be more than happy to settle for a clone – but would you? Let us know.

Monday, January 30, 2017 5:36:45 PM


Consumer Personas

Consumer Personas

Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.

Thursday, February 28, 2019 9:31:37 AM


Segmentation, Targeting & Positioning

Segmentation, Targeting & Positioning

Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.

Thursday, February 21, 2019 2:43:00 PM


Digital media channels – what should you be using?

Digital media channels – what should you be using?

It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.

Wednesday, February 6, 2019 3:57:17 PM