Twitter for Business - Direct Message Chat Bots

Twitter for Business - Direct Message Chat Bots

Twitter has been used as a customer service tool for years, with the number of tweets from customers to brands’ customer-service handles rising by 150% in just two years, it is steadily on the rise. The number of direct messages to brands are also increasing, with a rise of 50% in the past year. Good customer service leads to a willingness to spend with your brand, as demonstrated in this study by Twitter in October.

 

Businesses that use Twitter for their customer support will be very happy with the latest update. The Social Media giant is launching two new products that will help answer basic enquiries and address complaints easily and efficiently.

 

The first big change allows brands to set their own welcome message to automatically appear when a user opens the Direct Message box. This can include links and information on how to contact the brand, as well as other features.

 

Something to really get excited about is the Quick Replies feature; a Chat Bot which prompts users on how to get their questions answered without having to involve an actual human being, whilst also providing details on how to contact someone should they be needed.

 

People don’t usually want to talk to a ChatBot, but they do want convenience and a speedy reply. This new feature allows brands and businesses to scale their support without giving up their desire to provide a personal touch.

 

To get started with a new welcome message or the ChatBot, visit the settings section of your Twitter Dashboard

 

Don’t forget to follow us on Twitter for more tips and tricks - @Boomerang_web

 

Thursday, December 29, 2016 5:33:52 PM


Consumer Personas

Consumer Personas

Consumer personas are a great way of knowing how to market to your target audience. They help you create consumer-centred communications because you know exactly what your consumers’ wants and needs are.

Thursday, February 28, 2019 9:31:37 AM


Segmentation, Targeting & Positioning

Segmentation, Targeting & Positioning

Do you know exactly who your target market is? To get the best from your marketing, you need to segment, target and position your audience so you can deliver personalised and relevant messages.

Thursday, February 21, 2019 2:43:00 PM


Digital media channels – what should you be using?

Digital media channels – what should you be using?

It’s important to understand the 5 key digital media channels that you can apply to your business so you can work to create an optimised experience for your customers.

Wednesday, February 6, 2019 3:57:17 PM