After the endless learning curves and opportunities to learn new skills, my work experience within a creative agency is coming to an end.
I first crossed paths with Boomerang Creative whilst working together on a project for a local client, which led to an offer of work experience within the team. I set myself a few objectives before I started, which were: to gain an understanding of how a creative agency business operates in a real-life industry setting, and also how designers meet a client’s needs with the use of marketing and graphic design.
As a student, I also wanted to strengthen and develop my design skills, learning from those who are already in the industry. Boomerang Creative has exceeded my expectations and made sure that these aims were accomplished.
On the first day of my work experience, I was introduced to the business and how it runs on a day to day basis. I’ve learnt that the company works with a range of successful clients from aspiring Olympic athletes to corporate relocation companies.
I learnt how to work in Adobe Illustrator which was new for me, as I had previously only used Photoshop. Holly, Boomerang’s senior graphic designer, helped me to design a brand identity and reformat images to add to Boomerang’s website portfolio. I also designed a compliment slip, in keeping with Boomerang’s brand consistency, which was a first for me.
Not only has this experience provided me with many new skills, I’ve also gained a real understanding of how a business operates from within. I’m so appreciative that I’ve had the opportunity to work with such a friendly and talented team.
Wednesday, June 7, 2017 9:38:24 AM
Your audience’s first impression of your business is now based almost exclusively on your website – which means it needs to make the perfect impression of your organisation. It should establish your brand, provide information on your products or services, and ultimately prove to be one of your most important sales tools.
Friday, May 4, 2018 12:52:04 PM
Did you know that 70% of graphic design students are women; yet only 11% are Creative Directors?
Monday, April 23, 2018 9:21:16 AM
Much of the internet is interactive. You can press ‘like’ buttons, ‘share’ buttons, add comments to blogs – but most interactivity is found in the ‘social sphere’. However, businesses still need to include interactivity on their website to excite and engage visitors.
Thursday, March 1, 2018 11:19:49 AM