Bournemouth Coastal BID

Bournemouth Coastal BID (business improvement district) has been successfully working to improve the tourism appeal and trading environment through out Bournemouth's coastal district for five years.

With a renewal ballot in May 2017 it was crucial that they communicated a clear and persuasive message to the businesses that fund them. They approached Boomerang to create their campaign collateral including 'manifesto' business plan, info graphics, printed and digital promotions - distributed to some 760 eligible businesses, with a total rateable value of £30 million.