Dyslexia Decoded is a new and innovative programme of workshops, where parents of dyslexic children can learn to support their child through understanding both their strengths and challenges.
Boomerang created new branding, marketing, and promotional material that worked across both online and offline communications. We commissioned a collection of playful and memorable illustrations that helped to convey the founder's beliefs that discovering a child is dyslexic shouldn't be a traumatic experience and viewed in a positive light.
Supported by a robust social media campaign and PR in local newspapers, we have exceeded our client's expectations to help launch her new business and empower parents of children with dyslexia.
"The brilliant Boomerang team delivered a comprehensive package for my new venture. They helped with the development of my gorgeous logo and branding, fantastic website, a social media campaign as well as producing fabulous, effective adverts and marketing. The personal service, flexibility and attention to detail was outstanding. They listened to my ideas, gently guided me through the process, involved me in decisions and offered excellent, professional advice throughout. The end result is unique and original, with exactly the right look and feel I was aiming for. I am absolutely over the moon!"
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