When BDZ Leisure acquired Lakeside Superbowl, the premises went under extreme refurbishment. Boomerang took on the task of designing a completely new brand that would rejuvenate and invigorate the offering. We designed a brand that was bright, attractive and eye-catching for the bowling alley, as well as designing sub-brands for The Jungle Soft Play center, Zachary's Gin and Cocktail Bar and the Lounge, venues which are all housed within the bowling alley.
Working closely with the BDZ team who refurbished the bowling alley, we created a new website, the interior design for all 4 venues, the exterior signage, print and social media graphics.
