Phoenix Sporting Goods create and distribute a range of strong, performance led brands to the retail and sports education markets.
Boomerang were approached by Phoenix to create a strong brand identity for the new company, to appeal across their international markets. We also developed product branding for their full range of 'grass roots' sports equipment - carried through to the bespoke e-commerce website, exhibition stands, van graphics, packaging design and spec sheets for their products.
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